In Vietnam, I worked on pretty much all of the Pepsi snacks and beverage brands. Helping them to overtake Coke as soft drink leader in the country of over 90 million.
Also led several projects for the region.
PEPSI - THINK AND DRINK
It was early days on the sustainability front, but we were leading the effort. The original choice for the music track was ‘Genie In a Bottle’, but Aguilera’s camp wanted to charge us three times our total production budget. So public domain it was, and cheers to Joel Simon at JSM for making the bottles go ‘clink’ with the money we had.
MOUNTAIN DEW - STREETS
We set out to launch a brand and build a culture.
PEPSI - FLIGHT BACK HOME
Pepsi put their logo on a plane. Then asked us to come-up with something to amplify it for Tet. The film’s a little long, but the moment at 2:22 still gets me.
POCA - OPEN WIDE
Launched a Lay's snack based on the insight that when something’s so good, you want other people to try them.
7UP - VINTAGE
An animated film we did for the launch of the stylishly retro 7Up Vintage cans. Thanks, Cirkus.