HEART OF DARKNESS - CREATION OF A CRAFT BREW
It was early days for craft beer in Vietnam. But a category I’d been involved with from the beginning of my career. And as a hobby.
I worked with a home brewer and a few ambitious partners to create the Heart of Darkness brand from scratch. This included crafting the brand story, the logo and packaging. As well as advising, and continuing to do so, on their launch and portfolio plans/strategies.
It is now one of the largest craft breweries in Southeast Asia.
Our design also inspired a collab with a somewhat known footwear brand.
