A few other samples of concepts and writing. I’ve always dug long copy.
NIKE - MARATHON
Found this old B&W photo at a shop along Saigon’s ‘antique alley’ and thought it aspired to be a poster. I put a headline on it, and Nike agreed.
Cannes, One Show and Campaign Brief's 'The Work' gave it some love too.
HARLEY-DAVIDSON - FATHER’S DAY
Go on, get 'yer pops a t-shirt.
COLGATE - HARD TO REACH
Had an idea in the shower. Drew it on the fogged-up mirror. Vietnam's first Cannes Lion.
A little piece of paper resembling a food bit was placed in the fold. Headline: Gets into hard to reach places.
MACAU WINE MUSEUM
A wine museum? Yes, please. These were fun to research.
DULUX WEATHERSHIELD - UMBRELLA
Sometimes just a simple visual will do.